This was part of a pitch that we had to do for SMB Pale Pilsen. The concept that we worked with here was to design a 6-pack that would commemorate the 125th anniversary of the company and our plan for this was to create it in such a way that we would ask people to send in their most memorable stories with SMB and the chosen winner would then have their story immortalized in the 6-pack box. A real fun project to work with